ABOUT HEARTSAVER™ & Walter Bregman
HEARTSAVER™ is the brainchild of former CEO, advertising executive
and author, Walter W. Bregman. In his career, Bregman was President
of International Playtex, V.P. Advertising and Marketing for E&
J Gallo Wineries, he was President of one of one of the top twenty
advertising agencies in America and wrote a book about his experiences:
SPRAY THE BEAR - Reminiscences From the Golden Age of Advertising
see www.spraythebear.com.
During his retirement, Bregman, as many of us, saw friends experience
heart attacks, some fatal. In talking to doctors and reading available
medical literature, he learned that many fatalities could have
been prevented if the victim had taken an aspirin immediately
upon recognition of heart attack symptoms. (See
what the experts say.)
Unfortunately, he found that most people failed to carry an aspirin
because they had no safe, waterproof and convenient way to do it.
Hence, HEARTSAVER™. Bregman hopes that many people will utilize
his invention and that lives will be saved.
As he says, “Isn’t your life or your loved ones worth less than
ten dollars”? If you have a lifesaving experience with HEARTSAVER™
please let him know. (See “contact us”)
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